English For Marketing & Sales: Essential Vocabulary (With Examples)
As in many areas of business English, marketing and sales has its own jargon (technical language). Not only are there many abbreviations (SEO, ROI, KPI), but there are also a lot of usual English words that have a different meaning in this professional niche – e.g. lead, conversion, pitch and pipeline. Knowing these industry terms prevents misunderstandings and shows your colleagues and clients that you ‘mean business’! Let’s take a look…